HAVI Global Solutions (HGS) wanted to develop a more environmentally friendly board for big sandwiches, since they usually require a more rigid and heavy board that consumes more paper and natural resources to produce.
HGS, along with Van Genechten Packaging, one of our European converters, developed a lightweight N-fluted clamshell for the launch of the M Burger. The immediate attraction of this carton was its more interesting overall shape created by using new creasing lines. But by changing the material used in its construction, the carton's overall weight was reduced. At the same time, the new carton offered improved functionality, high print quality and a clear demonstration of the understanding of environmental issues and a positive response to them.
The new materials reduced the weight of the carton by about 20 percent. The carton is made with virgin fibers, with 74 percent coming from certified well-managed forests (FSC- and PEFC-certified). The new packaging was awarded the sustainability prize by Europe’s Pro Carton ECMA award in 2008 and recognized by the U.S. DuPont award in 2009.
Keeping Score: Sustainable Packaging From The Outset
Identifying Top Energy Opportunities
Leading The Way Toward A Greener Future
Using Renewable Energy in Brazil
Factoring in Efficient Energy Use in the Restaurants
Thinking Outside The Fry Box For The “China Wins, You Win” Promotion
Super Cleaning Facilitates Package Recycling
Leading the Way Toward Cleaner Streets in Australia
It’s Not Just About the Packaging – Increasing the Recycling Ratio of Our Food
A Holistic Approach to Recycling Oil: Bulk Cooking Oil Delivery and Collection
Ecological Innovation – McBio Project Argentina
Paper and Waste Recycling Campaigns in Argentina, Brazil, Chile, Costa Rica and Puerto Rico
Selective Disposal and Destination of Used Cooking Oil in Argentina
Getting Electric About Waste Reduction in Chile
Happy Meal Transport Efficiency
Closing the Biodiesel Loop in Brazil
Moving Our Products The Smart Way
Route Optimization: The McDonald’s U.S. Distributor Council
Down to Earth – Communicating McDonald’s Australia’s Sustainability Mission
Lights Out in Support of the Environment
Creating A Happier World With Ja Ja Mundo In Latin America
“Ponte Verde” (Get Green) Ecological Campaign in Venezuela
Earth Hour at McDonald’s in Walmart
Creating a Gold Standard for Green Design
Arcos Dorados First LEED® Certified Restaurant – Brazil
McDonald’s First Green Restaurant in Central America – Costa Rica
Simple, Safe And Sustainable Cleaning Supplies
Reducing Our Footprint With Better Lighting
McDonald’s Canada’s First Green Restaurant
Water Conservation in Australia
Getting Together the Sustainable Way
Driving an Upward Trend in Employee Engagement
Keeping Score with the Environmental Scorecard
Better Napkins and Bags for Better Environmental Performance
Building A Better Meal Carrier
Partnership with Mayors and Manufacturers
Information And Inspiration Through Innovative Software
Smart Ways To Optimise Energy Use
A Collective Commitment Towards Clean Energy
Clever Sorting Achieves 90% Recycling Rate
Forget the Landfill: Waste Becomes Electricity
Identifying Top Energy Opportunities
Leading The Way Toward A Greener Future
Using Renewable Energy in Brazil
Factoring in Efficient Energy Use in the Restaurants
Information And Inspiration Through Innovative Software
Smart Ways To Optimise Energy Use
A Collective Commitment Towards Clean Energy
Reducing Energy Use = Reduced Costs for McDonald’s China
Keeping Score: Sustainable Packaging From The Outset
Thinking Outside The Fry Box For The “China Wins, You Win” Promotion
Super Cleaning Facilitates Package Recycling
Better Napkins and Bags for Better Environmental Performance
Building A Better Meal Carrier
Leading the Way Toward Cleaner Streets in Australia
Partnership with Mayors and Manufacturers
It’s Not Just About the Packaging – Increasing the Recycling Ratio of Our Food
A Holistic Approach to Recycling Oil: Bulk Cooking Oil Delivery and Collection
Ecological Innovation – McBio Project Argentina
Paper and Waste Recycling Campaigns in Argentina, Brazil, Chile, Costa Rica and Puerto Rico
Selective Disposal and Destination of Used Cooking Oil in Argentina
Getting Electric About Waste Reduction in Chile
Clever Sorting Achieves 90% Recycling Rate
Forget the Landfill: Waste Becomes Electricity
On The Right Track With Green Trucks
Happy Meal Transport Efficiency
Closing the Biodiesel Loop in Brazil
Moving Our Products The Smart Way
Route Optimization: The McDonald’s U.S. Distributor Council
Down to Earth – Communicating McDonald’s Australia’s Sustainability Mission
Lights Out in Support of the Environment
Creating A Happier World With Ja Ja Mundo In Latin America
“Ponte Verde” (Get Green) Ecological Campaign in Venezuela
Earth Hour at McDonald’s in Walmart
Creating a Gold Standard for Green Design
Arcos Dorados First LEED® Certified Restaurant – Brazil
McDonald’s First Green Restaurant in Central America – Costa Rica
Simple, Safe And Sustainable Cleaning Supplies
Reducing Our Footprint With Better Lighting
McDonald’s Canada’s First Green Restaurant
Water Conservation in Australia
Getting Together the Sustainable Way
Driving an Upward Trend in Employee Engagement
Keeping Score with the Environmental Scorecard