As the government requested a curtailment in power usage, McDonald’s Japan implemented a power saving campaign with the purpose of enhancing the awareness of saving power not only at the head office and stores but also at the homes of the 160,000 crew members.
McDonald’s Japan created a special website for crew members where they could find recommendations for power-saving tips at home. For three months (July-September 2011) a competition with incentives was held. More than 300 areas competed on the percentage of crew members who achieved a 15 percent reduction in power usage at home.
Nearly 5,500 crew members achieved a 15 percent reduction in power usage from July through September 2011.