To create a sustainable meetings culture for all events at McDonald’s and encourage the adoption of green meeting principles to factor the environmental impact into the event decisions, the Meetings & Events department encourages all individuals to plan green meetings.
For the past two years, Meetings & Events has been teaching M.E.E.T. (Meetings & Events Excellence Training), a master series focused on sustainable meetings. The class provides ideas and tools that assist the employees to keep environmental impact top of mind in each phase of their planning. The class also highlights the opportunity to live McDonald’s values and seek opportunities that give back to the communities where meetings are held. One of the most significant accomplishments in 2011 was implemented at the first biennial gathering of more than 16,000 McDonald’s USA owner/operators, restaurant managers, staff and suppliers at the three 2011Combined Manager Owner/Operator Rally (CMOR) events held in Las Vegas and Atlanta.
The sustainability efforts of the CMOR events have had both an environmental and community impact:
- 54 percent of the waste stream was diverted with 1.35 tons of waste kept out of the landfill through hotel soap/amenity recycling. Additional recycling initiatives kept 170,794.2 pounds or more than 85.39 tons out of landfill.
- 4.5 pallets (1,700 cans) of Coca-Cola and Dr. Pepper products were donated to local charities, including Ronald McDonald House Charities (RMHC) and Las Vegas Rescue Mission.
- A team of approximately 14 employees and freelancers partnered with JVT Enterprises, a local McDonald’s Operator, to make dinner at the Atlanta RMHC House at Emory University on Easter Sunday for approximately 30 residents.