As a socially responsible company, Arcos Dorados, McDonald’s developmental licensee in Latin America, wanted to generate awareness about taking care of the environment and the importance of maximizing recycling and minimizing waste.
Give Paper a Second Chance was launched in Argentina, and similar initiatives were rolled out in several other Latin American countries. In Santiago, Chile, the Paper and Carton Recycling Project was piloted in 10 restaurants with the objective of contributing to the city’s cleanup goals. In the Trujillo Alto restaurant in Puerto Rico, a garbage and carton compactor for recycling was installed. With a minimal investment of $10,000, it will considerably reduce waste. In other Latin American markets, additional measures have been initiated to encourage both employees and consumers to recycle.
The McDonald’s Selective Collection Program in Brazil expanded into 17 new restaurants in May 2009. Currently, 71 São Paulo-based locations take part in this project. The process of separating waste in restaurants, which leads to a reduction in the amount of garbage sent to landfill, contributes to employees’ and customers’ awareness of the environmental importance of recycling. This makes it as easy as possible for customers to secure adequate disposal of organic and recyclable materials. Also, the recycling program in Costa Rica continues to be a success in the corporate offices. The program began in September 2009 and has been implemented in restaurants throughout the country.