Using diversion tactics, McDonald’s UK seeks to reduce the amount of waste going to landfill.
McDonald’s companies all over Europe use the same trucks that deliver new goods to the restaurants to also collect cardboard for recycling. This practice, known as backhauling, reduces waste going to landfill, emissions from transport and waste-disposal costs.
McDonald’s UK started backhauling cardboard in 2009. In 2010, the company diverted 12,000 tons of cardboard from landfill to recycling facilities.