The McDonald’s restaurant in Plaisance-du-Touch is the embodiment of McDonald’s France’s vision for the environment and an indicator of its approach toward eco-efficient restaurant building.
In 2008, McDonald’s France built a restaurant that is eco-designed in every aspect, from landscaping to interior design. In Plaisance-du-Touch, all eco-technologies tested and approved by McDonald’s France can be found in a single restaurant. The restaurant is equipped with geothermal technology, photovoltaic panels, energy-efficient lightning, and dry urinals, to name just a few of the many energy-efficient devices installed. The colors, materials and illustrations chosen for interior decoration carry the environmental theme to encourage customers to adopt environmental good practices. During the building process, care was taken to reduce waste and emissions, and eco-friendly construction materials were used, including certified wood and glazing with reinforced heat insulation.
In 2011, the restaurant obtained the French High Environmental Quality (HQE) operation label. It is the first restaurant in France to receive this external certification that focuses on the environmental quality of the building as much as on the environmental quality of operational practices. During the five-year period after the certificate is granted, the restaurant has to continue to improve and raise its initial quality level. Plaisance-du-Touch is the start of McDonald’s France’s initiative to raise the number of its HQE-certified restaurants.