McDonald’s Australia’s seeks creative ways to partner with both employees and consumers to engage in energy-efficient practices. McDonald’s Australia has supported Earth Hour since its inception in 2007. What started as an initiative for Sydney Metropolitan restaurants in 2007 is now an annual tradition for many McDonald’s markets across the world. In 2010, McDonald’s Australia was named a Friend of Earth Hour for its ongoing commitment. Earth Hour 2011 was held on Saturday, March 26 from 8:30 p.m. to 9:30 p.m. in cities and towns across the world.
In 2011, McDonald’s Australia again supported Earth Hour by:
Turning off the Golden Arches and other nonessential lighting in restaurants
Switching off the lights and equipment in the offices
Utilizing an Earth Hour traymat to spread the message to the customers
Employees and consumers learned about Earth Hour through a variety of channels, including in-restaurant traymats and other print communications. While largely a symbolic event, the company’s continuing participation in Earth Hour is a clear and positive symbol of its commitment to the environment and to partnering with environmental organizations.