Down to Earth – Communicating McDonald’s Australia’s Sustainability Mission

McDonald’s Australia continues to examine innovative ways to align franchisees, crew, and internal staff on its sustainability focus and to seek opportunities that can make sustainability real in the restaurants.

In 2010, McDonald’s Australia launched a biannual sustainability publication, Down to Earth. They have now published five editions, all of which are available on the McDonald’s intranet for restaurants to access. Down to Earth focuses on McDonald’s Australia’s sustainability strategy, trials underway, energy-saving ideas and new equipment that can be added to new or existing stores to realize cost savings and environmental benefits.

This publication has received positive reviews from employees and franchisees and has been seen as a valuable method to align McDonald’s Australia on all of the environmental programs currently in place.