With McRecycle®, McDonald’s Austria seeks to avoid, reduce and recycle as much waste as possible.
As early as 1992, McDonald’s Austria developed and implemented McRecycle®, a waste-management concept that focuses as much on the input of materials as on the output. The simple hierarchy is to first avoid and reduce as much waste as ecologically and economically viable and then recycle what is left. For McDonald’s Austria, packaging represents the largest group of materials made from renewable and recyclable resources. Therefore, materials used for packaging were streamlined. Specially trained employees guarantee correct waste separation in the restaurants, where the waste is then compressed and finally collected by a recycling company.
95 percent of the restaurant’s waste – both from the kitchen and from the dining room – is recycled. Only 5 percent goes to landfill or the incinerator. For packaging from renewable resources, the percentage of plastic materials used is as low as 7 percent. Used plastic foil is granulated for the production of waste bags. Food waste is collected and composted. All used cooking oil is recycled into biofuel for the company’s trucks.