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The Remaking Project

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  • Helio Muniz
  • Communications Director
  • Arcos Dorados Brazil
Opportunity

At the end of 2009, Arcos Dorados (McDonald’s developmental licensee in Latin America) Brazil realized that the shredding and disposal to landfill of promotional banners did not align with growing sustainability practices. The company began looking for a way to mitigate the impact of the production and disposal of these banners. They saw an opportunity in the work of the Brazilian Mothers’ Club, a nonprofit organization based in downtown São Paulo.

Solution

The Remaking Project reuses the banners, turning the vinyl tarp into corporate gifts, resulting in environmental, social and economic gains. In addition to keeping these materials from being discarded in landfills, the Remaking Project contributed to the inclusion and empowerment of people who were socially vulnerable. What’s more, the reduced volume of waste means a reduction in employee time spent on disposal.

Results

Since the project began, the Brazilian Mothers’ Club has produced about 20,000 pieces, directly benefiting 32 families under the Remaking Project. More than 6,000 banners – or 18,000 square meters of vinyl tarp – have been reused. In addition, with the distribution of the gifts made from the banners, the production of new promotional materials for corporate events could be avoided.

CASE STUDY RESULTS

From Banner to Bag

Designing The Way to Better Battery Collection Rates

A Holistic Approach to Recycling Oil: Bulk Cooking Oil Delivery and Collection

Biodiesel and Reverse Logistics in the UAE

Closing the Biodiesel Loop in Brazil

McDonald’s UK 100 Percent Biodiesel

Happy Meal Transport Efficiency

Moving Our Products the Sustainable Way

McDonald’s APMEA Logistics Sustainability Strategy

Planet Champions

Environmental Best-Practice Guidelines

Leading the Way Toward a Greener Future

McDonald’s India Embraces Sustainability

Calculate Your Carbon Footprint

McDonald’s Canada Discovers Its Footprint

Energy Upgrade Program

Challenge 25: Energy-Saving Stores

Energy Conservation Leads to Real Savings in China

Ice Cold

A Groundbreaking Commitment to Renewables

Email For You

Powered by the Sun

Using Renewable Energy in Brazil

More Efficient French Fries

Smart Ways to Optimize Energy Use

Let’s Get Dense

Fired Up About Energy Savings

Information and Inspiration Through Innovative Software

Smart Calculator

Identifying Top Energy Opportunities

On the Road to Renewable Energy

Factoring in Efficient Energy Use in the Restaurants

Double Wall Hot Cup Uses 40 Percent Recycled Material

Better Napkins and Bags Offer Better Environmental Performance

A Window Into Rethinking a Salad Box

Waste No More

Super Cleaning Facilitates Package Recycling

Keeping Score: Sustainable Packaging from the Outset

Leading the Way Toward Cleaner Streets in Australia

Partnership with Mayors and Manufacturers

Give Waste a Place for Disposal

2011 Love Where You Live

Nature Will Bite Back

The Remaking Project

Waste Management with McRecycle®

Power Curtailment and Eco Communication

Click On Sustainability

McDonald’s Spain Adds Environmental Training For All

Environment in Our Lounge

Down to Earth – Communicating McDonald’s Australia’s Sustainability Mission

Up to International Standards

Happy Meal and Happy Animals

Lights Out in Support of the Environment

New Journal Provides Welcome Information

From Target to Role Model

Greening Our Restaurants with LEED® Volume

New Restaurant Earns First LEED® Gold Certification in Argentina

Back-of-House Organic Waste Trial: Increasing the Recycling Ratio of Our Food

Reimaging a McDonald’s Restaurant in Mexico

Green Star Restaurant, Kilsyth

Forget the Landfill: Waste Becomes Electricity

Natal Project – Reuse of Condensation Water

Together Towards a Sustainable Future

New Life for Organic Waste

Green Lab

All In One

Superlizzy in the Lobby

New Policies Yield Significant Water Savings

Reverse Logistics

Reducing CO2 by Standardizing LED Lighting

Optimized Sorting Maximizes Recyclables

Top Ideas Under One Roof

Paper and Waste Recycling Campaigns in Argentina, Brazil, Chile, Costa Rica and Puerto Rico

It’s Cool to Be Green

Savings Through McEnvi

Simple, Safe and Sustainable Cleaning Supplies

On the Right Track with Green Trucks

No More Water Down the Drain

Selective Disposal of Used Cooking Oil in Argentina Helps Hospital

McDonald’s Canada’s First Green Restaurant

Reimaging McDonald’s University – Brazil

All You Want to Know about Saving Energy

Sustainable Workplace Efforts are Green and Growing

Supply Chain Product Change Approval Form

McDonald’s Australia’s Top 40 Sustainability Tips for the Home and Office

Driving an Upward Trend in Employee Engagement

Getting Together the Sustainable Way

160,000 Crew Members Participate in Power Saving Campaign

Greening the Company Car Fleet

Corrugated Cardboard Recycling: Saving Trees, Water and Oil

(2010) Fired Up About Energy Savings

(2010) Identifying Top Energy Opportunities

(2010) Leading The Way Toward A Greener Future

(2010) More Efficient French Fries

(2010) Let’s Get Dense

(2010) Using Renewable Energy in Brazil

(2010) Factoring in Efficient Energy Use in the Restaurants

(2010) Great Lighting for Less

(2010) Information And Inspiration Through Innovative Software

(2010) Smart Ways To Optimise Energy Use

(2010) A Collective Commitment Towards Clean Energy

(2010) Email For You

(2010) Good Choice

(2010) Smart Calculator

(2010) Reducing Energy Use = Reduced Costs for McDonald’s China

Leading the Way Toward a Greener Future

McDonald’s India Embraces Sustainability

Calculate Your Carbon Footprint

McDonald’s Canada Discovers Its Footprint

Energy Upgrade Program

Challenge 25: Energy-Saving Stores

Energy Conservation Leads to Real Savings in China

Ice Cold

A Groundbreaking Commitment to Renewables

Email For You

Powered by the Sun

Using Renewable Energy in Brazil

More Efficient French Fries

Smart Ways to Optimize Energy Use

Let’s Get Dense

Fired Up About Energy Savings

Information and Inspiration Through Innovative Software

Smart Calculator

Identifying Top Energy Opportunities

On the Road to Renewable Energy

Factoring in Efficient Energy Use in the Restaurants

(2010) Keeping Score: Sustainable Packaging From The Outset

(2010) Waste No More

(2010) Thinking Outside The Fry Box For The “China Wins, You Win” Promotion

(2010) A Better Clear Cup

(2010) Super Cleaning Facilitates Package Recycling

(2010) Better Napkins and Bags for Better Environmental Performance

(2010) Building A Better Meal Carrier

(2010) Keeping It Simple

Double Wall Hot Cup Uses 40 Percent Recycled Material

Better Napkins and Bags Offer Better Environmental Performance

A Window Into Rethinking a Salad Box

Waste No More

Super Cleaning Facilitates Package Recycling

Keeping Score: Sustainable Packaging from the Outset

(2010) Leading the Way Toward Cleaner Streets in Australia

(2010) Partnership with Mayors and Manufacturers

(2010) Major Brands Join Forces

(2010) Nature Will Bite Back

(2010) Campaign With A Kick

(2010) City Clean Up

(2010) Cultivating Cleanliness

Leading the Way Toward Cleaner Streets in Australia

Partnership with Mayors and Manufacturers

Give Waste a Place for Disposal

2011 Love Where You Live

Nature Will Bite Back

(2010) It’s Not Just About the Packaging – Increasing the Recycling Ratio of Our Food

(2010) A Holistic Approach to Recycling Oil: Bulk Cooking Oil Delivery and Collection

(2010) Ecological Innovation – McBio Project Argentina

(2010) Paper and Waste Recycling Campaigns in Argentina, Brazil, Chile, Costa Rica and Puerto Rico

(2010) Selective Disposal and Destination of Used Cooking Oil in Argentina

(2010) Getting Electric About Waste Reduction in Chile

(2010) Clever Sorting Achieves 90% Recycling Rate

(2010) Battery Collection

(2010) From Banner to Bag

(2010) Prize-Winning Design

(2010) Savings Through McEnvi

(2010) Superlizzy in the Lobby

(2010) New Life for Organic Waste

(2010) Optimizing Oil Recycling

(2010) Forget the Landfill: Waste Becomes Electricity

(2010) The Wall

(2010) Reverse Logistics

(2010) On The Right Track With Green Trucks

From Banner to Bag

Designing The Way to Better Battery Collection Rates

A Holistic Approach to Recycling Oil: Bulk Cooking Oil Delivery and Collection

The Remaking Project

Waste Management with McRecycle®

Back-of-House Organic Waste Trial: Increasing the Recycling Ratio of Our Food

Forget the Landfill: Waste Becomes Electricity

New Life for Organic Waste

Superlizzy in the Lobby

Reverse Logistics

Optimized Sorting Maximizes Recyclables

Paper and Waste Recycling Campaigns in Argentina, Brazil, Chile, Costa Rica and Puerto Rico

Savings Through McEnvi

On the Right Track with Green Trucks

Selective Disposal of Used Cooking Oil in Argentina Helps Hospital

Corrugated Cardboard Recycling: Saving Trees, Water and Oil

(2010) Happy Meal Transport Efficiency

(2010) Closing the Biodiesel Loop in Brazil

(2010) 100% Biodiesel Technology

(2010) Moving Our Products The Smart Way

(2010) Route Optimization: The McDonald’s U.S. Distributor Council

Biodiesel and Reverse Logistics in the UAE

Closing the Biodiesel Loop in Brazil

McDonald’s UK 100 Percent Biodiesel

Happy Meal Transport Efficiency

Moving Our Products the Sustainable Way

McDonald’s APMEA Logistics Sustainability Strategy

(2010) Down to Earth – Communicating McDonald’s Australia’s Sustainability Mission

(2010) Lights Out in Support of the Environment

(2010) Creating A Happier World With Ja Ja Mundo In Latin America

(2010) “Ponte Verde” (Get Green) Ecological Campaign in Venezuela

(2010) Earth Hour at McDonald’s in Walmart

(2010) Working with Recycle Bank

(2010) Environment in Our Lounge

(2010) Environment Training

(2010) Up To International Standard

(2010) From Target to Role Model

(2010) Click On Environment

(2010) Lights Off For Earth Hour

(2010) Recycle Monster Comes To Life

(2010) Welcome Information

(2010) To Know is to Save

(2010) McDonalds Goes to School

(2010) Greening the Island

(2010) Help From Young Scientists

(2010) Sign for the Rainforest

(2010) Happy Meal and Happy Animals

Planet Champions

Environmental Best-Practice Guidelines

Power Curtailment and Eco Communication

Click On Sustainability

McDonald’s Spain Adds Environmental Training For All

Environment in Our Lounge

Down to Earth – Communicating McDonald’s Australia’s Sustainability Mission

Up to International Standards

Happy Meal and Happy Animals

Lights Out in Support of the Environment

New Journal Provides Welcome Information

From Target to Role Model

(2010) Creating a Gold Standard for Green Design

(2010) Arcos Dorados First LEED® Certified Restaurant – Brazil

(2010) McDonald’s First Green Restaurant in Central America – Costa Rica

(2010) Simple, Safe And Sustainable Cleaning Supplies

(2010) Reducing Our Footprint With Better Lighting

(2010) McDonald’s Canada’s First Green Restaurant

(2010) Water Conservation in Australia

(2010) Top Ideas Under One Roof

(2010) No More Water Down The Drain

(2010) Its Cool To Be Green

(2010) All In One

(2010) Sun, Rain And Wind

Greening Our Restaurants with LEED® Volume

New Restaurant Earns First LEED® Gold Certification in Argentina

Reimaging a McDonald’s Restaurant in Mexico

Green Star Restaurant, Kilsyth

Natal Project – Reuse of Condensation Water

Together Towards a Sustainable Future

Green Lab

All In One

New Policies Yield Significant Water Savings

Reducing CO2 by Standardizing LED Lighting

Top Ideas Under One Roof

It’s Cool to Be Green

Simple, Safe and Sustainable Cleaning Supplies

No More Water Down the Drain

McDonald’s Canada’s First Green Restaurant

(2010) Sustainable Workplace Efforts

(2010) Getting Together the Sustainable Way

(2010) Driving an Upward Trend in Employee Engagement

(2010) Green Office

(2010) Green Electronics

Reimaging McDonald’s University – Brazil

All You Want to Know about Saving Energy

Sustainable Workplace Efforts are Green and Growing

Supply Chain Product Change Approval Form

McDonald’s Australia’s Top 40 Sustainability Tips for the Home and Office

Driving an Upward Trend in Employee Engagement

Getting Together the Sustainable Way

160,000 Crew Members Participate in Power Saving Campaign

Greening the Company Car Fleet

(2010) Green Light for Fisheries

(2010) Keeping Score with the Environmental Scorecard

(2010) Coffee With No Bitter Taste

(2010) Helping to Protect the Amazon

(2010) Back To The Roots