At the end of 2009, Arcos Dorados (McDonald’s developmental licensee in Latin America) Brazil realized that the shredding and disposal to landfill of promotional banners did not align with growing sustainability practices. The company began looking for a way to mitigate the impact of the production and disposal of these banners. They saw an opportunity in the work of the Brazilian Mothers’ Club, a nonprofit organization based in downtown São Paulo.
The Remaking Project reuses the banners, turning the vinyl tarp into corporate gifts, resulting in environmental, social and economic gains. In addition to keeping these materials from being discarded in landfills, the Remaking Project contributed to the inclusion and empowerment of people who were socially vulnerable. What’s more, the reduced volume of waste means a reduction in employee time spent on disposal.
Since the project began, the Brazilian Mothers’ Club has produced about 20,000 pieces, directly benefiting 32 families under the Remaking Project. More than 6,000 banners – or 18,000 square meters of vinyl tarp – have been reused. In addition, with the distribution of the gifts made from the banners, the production of new promotional materials for corporate events could be avoided.