To effectively communicate McDonald’s commitment to anti-littering, McDonald’s UK sponsored the Love Where You Live campaign from Keep Britain Tidy.
As a founding sponsor of Keep Britain Tidy’s new anti-littering campaign, Love Where You Live, we want to support the launch by involving as many restaurants as possible. The campaign showcases events around the country that have had the most positive impact on the local community — whether through education, stakeholder engagement or the event’s legacy.
4,400 volunteers took part: 2,100 McDonald’s employees and 2,300 external volunteers
300 restaurants ran at least one event (and many ran more than one)
39 positive press articles - with a combined reach audience of nearly 3 million (2,940,864)