Proper management of the environment does not stop at the restaurant door. In addition to litter patrols, providing litterbins and displaying anti-litter slogans, McDonald’s Germany started a new long-term campaign called Give Waste a (Place For) Disposal that is addressed to customers.
In 2010, McDonald’s Germany started to refresh its anti-litter efforts by launching the long-term campaign Gib Müll eine Abfuhr (Give Waste a (Place For) Disposal that is addressed to customers. It started with an online video contest where customers were able to produce and submit videos that showcased their freestyle soccer talent by kicking waste into a bin. In 2011 this campaign was continued with redesigned stickers for outside waste bins, anti-litter printing on carry-out bags and a one-week tray mat period.
McDonald’s Germany shows its responsibility for the neighborhood and for the environment and tries to raise awareness among its customers to keep the landscape tidy.