Litter is an issue of concern for Australian consumers. McDonald’s Australia has worked to establish a leadership position by proactively engaging restaurant employees, staff and customers in efforts to control the impacts of litter around existing restaurants across the country.
McDonald’s Australia has a nationwide Clean Streets program to keep restaurant grounds and nearby streets clear of litter. Crew members participate in litter patrols as a regular part of their work day. Messages on packaging, traymats, trash bins and parking lot signage help remind consumers not to litter. McDonald’s Australia is also a founding partner of Clean Up Australia, the organization behind Clean Up Australia Day, and marked its 21st year of partnership in 2010. Since 2010 McDonald’s restaurants and headquarters coordinated an electronics recycling pick-up the week following Clean Up Australia Day. This event helped customers easily recycle their mobile phones to keep this electronic waste out of landfills.
Since the first Clean Up Sydney Harbour event in 1989, McDonald’s Australia’s support of Clean Up Australia has enabled this initiative to grow and flourish. Clean Up Australia Day is now a community icon and the country’s biggest annual volunteer event. Preliminary results for 2011 showed that some 16,454 tons of waste were collected, with an estimated 565,510 volunteers across Australia taking part at 7,479 registered Clean Up sites. In 2011 McDonald’s Australia had the most successful Clean Up Australia Day ever with registration numbers increasing by 45 percent. The mobile phone recycling program was also a huge success with 200 restaurants registering to have a recycling booth set up in their restaurants.