HAVI Global Solutions (HGS) wanted to develop a more environmentally friendly cardboard container for big sandwiches, since they usually require a more rigid and heavy package that consumes more paper and natural resources to produce.
HGS, along with Van Genechten Packaging, one of McDonald’s Europe’s suppliers, developed a lightweight N-fluted clamshell for the launch of the M Burger. The immediate attraction of this carton was its more interesting overall shape created by using new creasing lines. But by changing the material used in its construction, the carton’s overall weight was reduced. At the same time, the new carton offered improved functionality, high print quality and a clear demonstration of the understanding of environmental issues and a positive response to them.
The new materials reduced the weight of the carton by about 20 percent. The carton is made with virgin fibers, with 74 percent coming from certified well-managed forests (FSC- and PEFC-certified). The new packaging was awarded the sustainability prize by Europe’s Pro Carton ECMA award in 2008 and recognized by the U.S. DuPont Award in 2009.