In 2011, McDonald’s Europe set out to design a new hot cup that supported its packaging strategy of working towards using 100 percent recycled or certified sustainable resources. The goal was to increase the percentage of recycled paperboard in the double wall hot cup.
Seda, a supplier for HAVI Global Solutions, set about modifying the cup-forming machine in order to manufacture double wall hot cups using recycled board as raw material for the outer shell. After several trials experimenting with different paperboards and machine adjustments, Seda was able to produce double wall hot cups using 40 percent post-consumer waste (PCW) recycled paperboard. A third-party laboratory, ISEGA, has released all the certification for food packaging.
The new cup retains the same thermal insulation characteristics as the prior product, which was made from virgin paperboard. The new double wall hot cup has accomplished its goal and moved toward the strategy to optimize the use of recycled content.