Though reducing and optimizing energy consumption is McDonald’s Europe’s first choice when it comes to improving McDonald’s Europe’s carbon footprint, purchasing renewable energy is an additional option in pursuing its Greenhouse Gas Reduction strategy.
Purchasing energy from renewable sources such as photovoltaic, wind, biomass and hydro-power helps to improve the environmental performance of our company as well as supporting the further development of such resources. McDonald’s Europe is therefore encouraging markets to develop a roadmap to integrate renewable energy into their overall sustainability plans. Aspects for consideration are for instance availability, quality, the associated costs of renewable energy, and the different options, such as buying renewable energy from electricity suppliers, supporting direct developments, or generating renewable energy on site.
A growing number of McDonald’s European markets are buying renewable energy. As of December 2011, in Austria, Sweden, Ireland, The Netherlands, Belgium, Switzerland and France, the McDonald’s restaurants are committed to purchasing 100 percent of their energy directly from renewable electricity or through renewable energy certificates. Other markets such as Germany, Spain, the UK, Italy, Poland and Portugal are looking to follow.