In every region or market where the company operates, Arcos Dorados (McDonald’s developmental licensee in Latin America) works continuously to improve environmental performance by recycling nonperishable materials and using natural resources efficiently. These objectives drive McDonald’s Brazil’s long-term results and contribute to positive financial performance.
At the restaurant level, the company focuses on new ways to increase energy efficiency in restaurants in order to generate savings and reductions in environmental impacts. Efficiency and innovation go hand-in-hand. When electricity is conserved, companies spend less and save more.
In May 2008, the company started testing a turbine in the Fortaleza restaurant to produce wind power to be used in restaurants, generating up to 1.8 kilowatts. Photovoltaic sheets were also installed on the restaurant’s roof to capture solar energy and turn it into electric energy. The energy, in turn, is used to power external light posts and to heat water in showers and faucets.