Energy saving and efficiency plays an essential role at McDonald’s Germany to support sustainable sourcing.
The energy strategy of McDonald’s Germany is based on four pillars:
-Energy purchase (goal of 100 percent green energy in 2014)
-Optimization of user behavior (training of staff, maintenance of equipment)
-Consumption management (extensive consumption measurement, energy controlling, smart building)
The energy upgrade program enables the company and the franchisees to upgrade the restaurants with the most energy-efficient and economical sound technologies, which allow reducing energy consumption by up to 40 percent.
Depending on the age of a restaurant, three upgrade packages are available: basic, advanced and plus. The measures include restaurant lighting; heating, ventilation and air-conditioning systems (HVAC); advertising structure; industrial cooling devices and energy management.
In 2011, about 40 restaurants were upgraded, and in 2012, an additional 60 upgrades have been planned.