McDonald’s Canada saw carbon footprinting as an opportunity to reduce its environmental impact, align with efforts underway in McDonald’s Europe, and prepare for the future as McDonald’s builds a robust sustainability strategy. In creating an accurate baseline inventory, McDonald’s Canada sought to measure the impact of its carbon reduction and mitigation efforts.
McDonald’s Canada worked closely with McDonald’s Europe, as well as McDonald’s Corporate, to complete an inventory analysis. By doing so they acted as a prototype to determine if other areas of the world would be able to perform carbon inventories using similar metrics and tools, thereby generating similar output data to enable comparisons and benchmarking. McDonald’s Canada was thus able to complete its own inventory.
McDonald’s Canada was able to complete an inventory for 2009 and 2010 that will now form the basis for future carbon mitigation and reduction activities.