To identify key CO2 reduction potentials and to set and monitor greenhouse gas reduction targets.
As part of the greenhouse gas reduction strategy, McDonald’s Europe has provided its markets with a unique toolkit to calculate an individual country’s carbon footprint. The methodology of this tool is based on the pan-European model and was verified by SGS Group. It is linked with the existing web-based Corporate Responsibility Reporting System (CRRS) and provides pre-filled-in data from Europe where useful and applicable. Each market simply enters its actual key usage figures, e.g., the total electricity usage and the volume of products sold. The tool kit will then automatically calculate the CO2 impacts using system data and the agreed-upon methodology.
The easy-to-use web-based toolkit is currently implemented in 26 European markets. It enables the markets to generate a representative country carbon footprint to help them identify and measure the key reduction potentials. It will also let the market set and monitor its country reduction targets going forward.